Luap wrote:
We really should be selling E640 for $1000, but that's not in my game plan . . .
It's in mine. I was considering a "side business" taking Einsteins out of the plastic box, putting them in an aluminum enclosure with a Profoto reflector mount (easy to build, and it has snob appeal) and a "side arm" light stand mount inspired by the Bowens Gemini Pro (it really is the nicest mount in the industry). The case would have "kewl" Swiss styling cues, and they would bear the name "Lustrer" (French for "polish". That's "buff", LOL).
I'd sell it for $1200. (Well, Hensel has their new IGBT monolight for $3,400).
Give it a much worse user manual, very scanty and cryptic, and treat customers rudely over the phone. If one comes in for service, put the guts back in the original Einstein case and send it to Paul, then put it back in the Lustrer case after Paul fixes it, and charge my customer 3x what Paul charged me for the repair. Maybe let it sit an extra couple of weeks after I get it back from Paul, to make it a more believable European "experience".