Paul C. Buff, Inc. Technical Forum

For clarification: Einstein is not a version of AlienBees or of WL - it's an entirely new product line. Our company is often called AlienBees, but this is not correct. The company is Paul C. Buff, Inc. and it functions as one company. AlienBees was originally a separate company when introduced in 2001, and operated in a separate section of the building. Around 2002, AlienBees was merged into Paul C. Buff, Inc. Today, the company produces these separate product lines: AlienBees, White Lightning, Zeus and Einstein lights. Accessories are Paul C. Buff products, IE Paul C. Buff CyberSync, Paul C. Buff PLM, Stands, Vagabond and other accessory products

Part of the decision to make Einstein black was to disassociate it from AlienBees as it is a higher priced and highly professional product in every regard. We expect Einstein to cause a marked decline in WL sales for obvious reasons. But, as has been said, the cost of producing Einstein has exceeded our original expectations, so we are projecting a a price increase to $499.95 in the fairly near future.

But we will not spring a price increase on our customers without a 30 day advance notice and, of course, will not impose a price increase on any Einstein orders in effect at the time of the price increase. Because we have so many pre/back orders for Einstein, we don't want to announce a price increase now, as this would add to our already huge number of orders. So we will wait until all backorders are shipped before we announce a pending price increase.

Concurrent with, or before, an Einstein price increase we intend to reduce the WL price so that present WL users are able to add to their collection at a lower price.

Thank you for all the information and updates you constantly provide. Unfortunately, I plan on making a very substantial purchase when the time comes and will not be able to do this before the price increase. To be honest, I'll happily wear the increase as the product value and support of Paul C. Buff is second to none from what I have found during my searches for a studio setup. I am completely looking forward to kitting out my Paul C. Buff studio.

One question, will Einstein remain a solo model or are there plans to include other products under the Einstein name and make Einstein a complete product range of some description in the future?

Paul,

Thanks for this. The same was clear to me from your other messages, but it will be handy for somebody coming to this new to find the whole info in one place. I recommend making a little chart for the website explaining visually the relationship and relative standing among the various brands/trademarks.

You've mentioned an Einstein product line - are there additional Einstein things you are thinking of, or am I reading too much into this with my limping English? :-)

-- AK

When will Einsteins have their own website? Or will they continue to be only accessible thru PCB.com?

All products including Einstein are/will be on paulcbuff.com.

There will only one model for the duration - I have so much on my plate that I can't afford to jump immediately into a new design effort for a while.